The Future 50
The Brief
Work with Real Business Magazine and Red Bull to develop a targeted marketing campaign for the Future 50 awards and deliver a spectacular live event at Red Bull HQ in London.
Our Solution
We integrated ourselves with the Real Business editorial team to identify the most exciting new business across the UK. We had to drive applications in innovative ways, working with VCs, contacting trade magazines, and even getting intel from the Institute of Nanotechnology and the Technology Strategy Board.
We secured nearly 600 applications and created a shortlist for judges, including Mark Pearson of Myvouchercodes.co.uk and Al Gosling, CEO of The Extreme Sports Company.
Highlights
Successfully delivering a one-of-a-kind live event for shortlisted businesses at Red Bull HQ in London, and being one of a select few to join a VIP tour at the Red Bull Racing Factory lead by Christian Horner, Principal of the Red Bull Racing Team.
'Sport and business go hand-in-hand. Often businesses use the expertise that people have achieved in sport to help business – business opportunities, business success. Also the values that athletes hold and their messages – setting aims, achieving dream goals, attainable targets and delivering success is exactly the same principle that also applies to business.’
Jason Gardener MBE, Olympic Champion