Content marketing: Before, during and after the event

Not sure how to approach your content marketing strategy?

Read our 3 top tips on how to break it down into manageable chunks....

1. Pre-event

Create a bi-weekly series that helps potential delegates see the value. Got some amazing speakers? Shout about them! Do interviews, Q&A's, ask them to contribute to a white paper. Use all that valuable content to create a buzz and drive traffic back to your site.

2. Live from the event

Encourage delegates to share live moments or repurpose live video and share on social as the event plays out.

3. Post-event

Maintain momentum, run a recap post or partner with a speaker to push out something new. How can you keep that 360 content cycle going ahead of the next event?

Knowing how to approach content marketing across your event marketing campaign can be difficult to determine. Being able to implement a successful content strategy is crucial to hitting those delegate revenue figures and delivering the right audience.

At unite, we help companies struggling to implement strategic content marketing strategies across their events. What content lands most successfully for your events?