Mastering the Art of Conference Production with Kate Bassett

Are you a visionary with a passion for bringing people together, orchestrating unforgettable experiences, and shaping the future of industry gatherings? If so, welcome to the exhilarating world of conference production! 

Behind every successful conference lies a dedicated and skilled event maestro, meticulously curating the perfect blend of speakers, themes, logistics, and atmosphere. If you've ever wondered what it takes to become a conference producer and create transformative events that leave a lasting impact, you're in the right place. 

We caught up with Vogue Business contributing editor, Senior content editor at the FT and Sound Advice: Entrepreneurs Unfiltered podcast host, Kate Bassett to hear what it really takes. 

How and/or why did you get your first job in writing?

I decided I wanted to become a journalist when I was in my late teens and studying English Literature at uni. A careers adviser told me to do work experience to get my foot in the door and build up contacts in the industry. I did a two-week placement on a business mag – and ended up with a full-time job there. It was a small publishing company so I was given lots of responsibility early on. I learned by doing and saying ‘yes’ to every opportunity that came my way, even when I felt completely out of my depth.

What do you think makes a good writer?

Be punchy. Avoid jargon. Don’t be boring.

How was your role affected during Covid-19?

I was made redundant during the first lockdown. It felt like a kick in the teeth at the time but it has been a blessing in disguise. Now, as a freelancer, I work for companies including the Financial Times, Vogue Business and Channel 4. I get to pick and choose projects, set my own schedule, and be my own boss.

If you’re looking to explore the captivating realm of conference production and have what it takes to become a skilled event maestro then follow in Kate’s footsteps. We were delighted to hear more about Kate’s journey into the industry, emphasizing the significance of work experience and building connections. We couldn’t agree more and share her vision, passion for connecting people and creating remarkable experiences in shaping the future of industry gatherings. Got any more tips on how to get started? Get in touch or leave them in the comments below. 

Find out more about Kate here: www.katebassett.net/about