Post-Event Strategies: Extending the Lifespan of Your Event's Impact
How to leverage post-event content, follow-ups, and surveys to maintain attendee engagement and gather feedback
The final applause may have echoed, and the event venue might have returned to its usual rhythm, but your connection with attendees doesn't need to fade away! In fact, the period after your event holds immense potential to maintain attendee engagement, gather valuable feedback, and lay the foundation for future events. In this blog post, we delve into the art of leveraging post-event content, follow-ups, and surveys to create a lasting impact and build stronger relationships with your audience.
Sealing the Experience with Post-Event Content:
With strategic post-event content, you can keep the event experience alive in attendees' minds. Whether it's sharing highlight videos, event photos, keynote transcripts, or recap blog posts, these materials offer attendees a chance to relive the event and provide those who couldn't attend a glimpse of what they missed. The sharing of post-event content prolongs the event's buzz and maintains the sense of community you've built.
Continuing the Conversation:
Don't let the conversations sparked during the event dwindle. Use your post-event content to ignite further discussions on social media platforms. Pose questions related to event themes, share intriguing insights from speakers, or encourage attendees to share their favourite moments.
Crafting Thoughtful Follow-Up Communications:
Promptly following up with attendees after the event shows your commitment to their experience. Send personalized thank-you emails, acknowledging their presence and highlighting key takeaways from the event. Provide links to post-event content and encourage them to share their own experiences. By making attendees feel valued and heard, you strengthen their connection with your brand.
Encouraging Feedback through Surveys:
Surveys are invaluable tools for gathering attendee feedback. Craft surveys that are concise, focused, and cover various aspects of the event: content, logistics, overall experience, and suggestions for improvement. Utilize a mix of multiple-choice questions and open-ended responses to capture quantitative data and qualitative insights. By showing that you value their opinions, you're more likely to receive honest and constructive feedback.
Tailoring Content for Different Platforms:
Different attendees prefer different platforms for engagement. Some might be active on social media, while others prefer traditional email or browsing your website. Tailor your post-event content to suit these preferences. Share photos on Instagram, detailed insights on LinkedIn, and engage in discussions on Twitter. This multi-platform approach ensures that you're reaching attendees where they're most comfortable.
The work doesn’t end when the event concludes! The post-event phase is a golden opportunity to maintain attendee engagement, continue meaningful conversations, and gather vital feedback that can be used to make your next event even better for your attendees. So, embrace the power of the post-event phase, and watch as your engagement levels soar and your events continue to leave a lasting impact!
