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Marketing Manager
unite is a full-service event marketing and event management agency, with a dynamic team, fresh approach and innovative ideas. Based in Norfolk and London, we are looking for an experienced Marketing Manager to join the team and coordinate and execute innovative marketing campaigns for our clients.
Launching in 2021, the business has expanded rapidly and we are looking to hire a Marketing Executive to join the team on a full-time, permanent basis. Working alongside our clients, the successful applicant will oversee event marketing campaigns across a portfolio of events including conferences, roundtables and webinars.
Accountabilities:
Responsibilities include but are not limited to:
• Develop and execute effective marketing campaigns for various events based on market research and using a range of channels (web/email/print campaigns, telemarketing, social media, direct mail, etc.)
• Create and maintain project budgets, timelines, and marketing communication
• Manage marketing partner relationships with external media publications, and industry and professional associations, including identification, outreach, barter negotiations, onboarding, and ongoing communications
• Monitor, track, and provide analysis to help measure the effectiveness of campaigns
• Coordinate front-end, creative production and back-end support for event marketing campaigns
• Act as a liaison for events marketing across other areas of the events business, including sponsorship, programming and operations, graphic design.
• Understand and anticipate internal and external customer needs with the ability to think creatively and problem solve efficiently
• Perform competitive analysis and analyse points of differentiation across events
• Update regular reports detailing delegate revenue and effectiveness of marketing activities
• Execute effective PR strategies for events, working with external PR agencies and sponsors to help generate wider coverage
• Develop and implement a social media plan appropriate to the target market, promoting through Facebook, Twitter, YouTube as well as relevant blogs, forums and online communities
• Develop content for all marketing materials and distributions, including emails, banner ads, print ads, digital ads, press releases and social media posts.
• Manage numerous projects and budgets simultaneously at different stages in their lifecycle
• Work with external clients to ensure contractual obligations are executed from a marketing standpoint
Experience, skills and professional attributes:
In order to be considered you ideally will have:
• Proven event marketing experience, ideally in a B2B environment
• A strong understanding of the customer journey, acquisition process and digital marketing channels
• Knowledge of tools / systems, including Omniture, Google Analytics, Eloqua/email deployment, Cvent (or similar registration platforms) and back-end website editing tools
• Interested in exploring new marketing methods, and optimising traditional channels, thinking creatively about new ways to reach audiences
• Excellent written English and proof-reading skills – mastery of a second language would also be an advantage
• Excellent campaign tracking, reporting and analytical skills at campaign and customer level.