TNW Conference 2021

 

The Brief

Develop innovative ways to increase registrations for the 2021 TNW Conference, with a target of 4,500 in-person delegates and 20,000 virtual participants.

 

Our Solution

We worked in-house with the TNW event marketing team to optimise the current campaign and integrate new strategies. We took a ‘streamline and supercharge!’ approach and worked hard to achieve delegate revenue targets.

As part of this campaign, we created a new programme of pre-event speaker videos to engage audiences around the world and showcase some of the influential people who were supporting this event.

 
 
 
 
 
 
 
 
 
 

I've worked closely together with Aneliese for several months on our biggest event of the year: TNW Conference. Aneliese was able to refine our marketing plan in a short amount of time and execute it accordingly. By doing so she brought me peace of mind and a lot of rest within the team. I can highly recommend to work with Aneliese.

Bart Knijnenberg, Head of Marketing & Growth at TNW, a Financial Times company