TNW Conference 2021
The Brief
Develop innovative ways to increase registrations for the 2021 TNW Conference, with a target of 4,500 in-person delegates and 20,000 virtual participants.
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Our Solution
We worked in-house with the TNW event marketing team to optimise the current campaign and integrate new strategies. We took a ‘streamline and supercharge!’ approach and worked hard to achieve delegate revenue targets.
As part of this campaign, we created a new programme of pre-event speaker videos to engage audiences around the world and showcase some of the influential people who were supporting this event.
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I've worked closely together with Aneliese for several months on our biggest event of the year: TNW Conference. Aneliese was able to refine our marketing plan in a short amount of time and execute it accordingly. By doing so she brought me peace of mind and a lot of rest within the team. I can highly recommend to work with Aneliese.
Bart Knijnenberg, Head of Marketing & Growth at TNW, a Financial Times company
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