FT Women at the Top
The Brief
Create an end-to-end marketing campaign to increase awareness and exceed ticket sale targets for two digital events; FT Women at the Top (UK) and FT Women at the Top (USA).
Our Solution
Our team worked in-house with FT Live to deliver two virtual events based in the UK and USA. We took care of the full marketing strategy, from planning and production, to live delivery and post-event support.
Highlights
We loved working on the content marketing pieces in particular and were lucky enough to film speakers including Anna Whitehouse, Co-founder of Flex Appeal, and Nimco Ali, CEO of The Five Foundation. We also got to tune into live Q&As with Dame Jessica Ennis-Hill and Gloria Allred, Founding partner of Allred, Maroko & Goldberg.
“I don’t know how you did it, I watched a lot of the sessions, I thought it was one of the best conferences I have been to”
Sue Unerman, CTO, MediaCom