Is your database out of control?
Lost control of your database? Forgotten who’s who, and why they might be interested in attending your event? Avoiding the deep-dive? 🥴
Yep. We know databases can be scary. Those big, digital diaries of names and numbers and email addresses (and don’t even mention the dreaded bounce-backs after a big campaign send - shudder).
But an in-shape database is one of your event brand’s biggest assets when it comes to promotion and awareness.
So, come on, let’s turn this into a data-do, instead of a data-don’t!
🎶 FACE THE MUSIC
There’s no point in collecting new data to pile on top of messy, confused and outdated data. It’s time to take action and sort out what you’ve got before you do anything else. You’re going to need to put some time - and depending on the size of your database, some extra resource - into organising your contacts - from checking email addresses for obvious formatting errors to making sure you’ve got the right names for the right people.
👯 SEGMENT, SEGMENT, SEGMENT
Once you’ve created a contact list that’s in tip-top shape, it’s time to segment it. Because the quickest way to get an unsubscribe is to try to talk to someone about something they’re just not interested in. Make sure your data is tagged correctly, and tailor your content accordingly.
🤓 GET YOUR GEEK ON
We love a bit of data analysis but appreciate it’s not for everyone. But you really need to spend some time investigating what’s working - and what isn’t - if you want get a grip on this stuff. Look into who’s opening your emails - are some sectors more engaged than others? Are you reaching people on the move (mobile) or desktop devices? Test subject lines - what do people want to read and what’s going straight to trash?
There’s no quick-fix for a database overhaul but the results will speak for themselves (we promise!) You’ll see more engagement, more event attendees, and more success.
At unite Marketing & Events we can help you get a handle on your database, as well guiding you on communications planning, strategy, content and analysis.
We’re always up for a chat, so if you want to know more, send us a DM today! 👋🏾
