Should you use an influencer to promote your event?

The power of influencers is unparalleled…

From foodies with a few thousand followers to reality stars who can command serious cash for a simple post, the way influencers are working with marketeers is changing the shape of the industry, rapidly.

So what’s the deal? Should you invest in a relationship with an influencer? Or is it a can of worms that’s better left unopened…?

We’ve put together some questions to consider before you make your mind up.

1. Are they right for your brand?

Sure, it’s great that they can reach 50K followers but if you’re promoting a health and fitness event and their social media is covered with burgers and beers you might want to reconsider.

2. Who are they talking to?

Make sure their fans and followers are the people you actually want at your event, otherwise it’s totally pointless.

3. Do they believe in your brand?

People can see through phoney. Choose an influencer who genuinely cares about (or at the very least likes!) what you do.

4. Do they have form?

Find out who they’ve worked with before and what they delivered. Are their posts up to par? Have they maintained ongoing relationships with brands? Do some digging!

5. Are your expectations clear?

Before you approach anyone, think about exactly what you want them to do. ‘A couple of social posts’ might seem like nothing to you, but unless you’re specific about your needs you might be left disappointed.

6. And remember: it’s always a risk.

It only takes one bad tweet, a dodgy photo or some questionable opinions to end an influencer’s power in the social world. And it’s totally out of your control. Remember that!