Using paid social to help drive event ticket sales

Need to see numbers increase for your event? Organic social just not cutting it? It might be time to consider putting some money behind your posts to give them an extra push.

Here are five good reasons to spend, spend, spend (wisely, of course).

1. Audience autonomy

Paid-for social allows you to target specific people, based on anything from their age to their interests. You can make every impression count and rapidly see increased ticket sale conversion rates.

2. Increased visibility

Paid-for social gives you the opportunity to reach brand new audiences who just wouldn’t know about your brand or event otherwise. Want to try an event in a new city? Target people who live in that area and see the ticket sales roll in…

3. Amazing analytics

Running paid-for social allows you to access some pretty impressive analytics that you wouldn’t be able to see on a regular post. Get to know your audience and tailor future creative accordingly to make your event stand out.

4. Options, options, options…

Paid-for social doesn’t just mean a sponsored post on Instagram. You can do heaps of cool stuff nowadays - from ads in stories and reels, to promoting ads on the ‘explore’ page and even trying shopping ads. Have some fun!

5. Low-cost

Advertising on social media is relatively low-cost, so you can create a campaign that works within your budget and still see amazing results.

At unite Marketing & Events we’re experienced in managing marketing and promotion for all types of events, including creating effective paid-for social media campaigns and helping you make the most of your budget.

So whether you’re totally new to the world of online ads or just need someone to create a super-savvy social content plan, we can give you the support you need.

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