3 ways to get your brand noticed
Want to make your event brand the star of the show but worried that you’re just not standing out from the crowd?
Feel like you’re ready to step it up a gear? Great! Because we’re here to help you level up your events brand and start getting noticed! 🙌
The events world can be a fast and furious place, and we know what it feels like when it seems as though people are engaging with other events brands more than yours. They might seem brighter, bigger, busier and bolder, but please believe us when we say it doesn’t mean they are better.
So, what exactly does an events brand need to do to get attention these days?
Check out the competition. Understand your market and keep an eye on what others are doing. What’s hot and what’s flopped? What kind of content is your audience engaging with? Don’t copy other event brands (we know you never would!) but there’s lots you can learn from their experience!
Identify your USP. What does your event offer that your competitors don't? Do you have better speakers, a more compelling agenda, or more content on offer? Figure out what you offer that they don’t and start shouting about it!
Look the part. Brand identity is vital in a world where everything is viewed through an Insta-eye. Make sure your logo, fonts, and images are eye-catching but effective. Create content that people want to share!
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At unite Marketing & Events we can help you develop your event brand into something that’s head and shoulders above the rest. We know the events industry inside out, we’ve seen the best (and the worst, yikes) and we want to share our experience with you.
