A spotlight on: Global Treasury Americas Miami 2022
And that's a wrap!
We were delighted to be back LIVE leading on the marketing for Euro Finance's Effective Finance & Treasury in Africa event which took place at the Hilton London Canary Wharf.
As the premier event for treasurers operating in Africa (and the 9th year!) the event brought together corporate treasury professionals from leading multinationals – all involved in markets across the continent – to benchmark their approach against peers and gain practical solutions to their operational challenges.
We joined the team 3 months out and oversaw the strategy, planning and implementation of the marketing working closely with the core team to register over 250 registrants to the event.
What were the highlights?
After a 2 year break due to the pandemic we were delighted to gather once again in an in-person setting for a premium networking event filled with knowledge exchange. As part of the 250 person make up, we saw over 54 corporate leaders and over 60 companies in attendance, with 48% of attendees in leadership roles.
The content was incredibly relevant for the audience and this year’s discussion gave attendees the opportunity to hear from over 20 thought leaders in over 10 insightful sessions.
We are delighted by our marketing efforts, and the reach we managed to gain. We spoke to over 40,000 treasury and finance database contacts worldwide and gained 2.81K LinkedIn impressions and 1.14k Twitter Impressions! We also absolutely loved working with the team - thanks for having us EuroFinance!
